MOUNT PLEASANT, Texas — At a time when many counseling practices are moving entirely online or becoming part of large corporate healthcare networks, East Texas counselor Joseph D. Hayes, MS, LPC, NCC, known professionally as Counselor Joe, is proving there is still tremendous value in personal, face-to-face mental health care.
Hayes has announced the launch of his newly redesigned website, www.CounselorJoe.com, making it easier for individuals seeking counseling to learn about services, request appointments, and access educational mental health resources. While the new website modernizes the practice’s online presence, Hayes says one thing will never change—his commitment to serving clients personally.
For nearly three decades, Counselor Joe has operated a private counseling practice from his office in historic downtown Mount Pleasant, Texas. In an age where many providers work exclusively through telehealth, Hayes continues to believe that many clients benefit from sitting across from someone who is fully present, listening without judgment.
“I wanted the website to reflect who I am as a counselor,” Hayes said. “Technology makes it easier for people to find help, but healing still happens through genuine human connection. Whether someone meets with me in my office or through telehealth, they deserve to know they’re talking with a real person who truly cares.”
The practice continues to offer traditional in-person counseling from its Mount Pleasant office while also providing secure telehealth appointments for clients throughout Texas and Louisiana, allowing individuals in rural communities to receive specialized mental health care without traveling long distances.
Demand for services has remained strong. Hayes routinely maintains a full clinical schedule, with new clients typically scheduling approximately two weeks in advance—a reflection of both the growing need for mental health services and the relationships he has built throughout East Texas.
An EMDR Certified Therapist, National Certified Counselor (NCC), and Texas Licensed Professional Counselor, Hayes specializes in treating trauma, PTSD, anxiety disorders, depression, grief, relationship concerns, and life transitions. His practice has become especially known for working with military veterans and trauma survivors, helping individuals process experiences that often continue affecting
